Yearly at Cisco Associate Summit, we come collectively to do one thing I genuinely look ahead to: recognizing the companions who’re driving actual transformation for patrons and making a measurable distinction out there.
This yr feels totally different, although. The AI period isn’t coming. It’s right here. And the companions we’re celebrating at the moment aren’t simply holding tempo with change. They’re main it.
What It Takes to Win
These world awards are earned via superior enterprise outcomes and distinctive dedication to Cisco all through FY25. Each winner demonstrated excellence throughout three important areas: innovation, rising the enterprise, and alignment with Cisco’s technique.
What does that truly imply? It means creating new options and reworking go-to-market methods in inventive methods. It means attaining measurable buyer outcomes and substantial aggressive wins. It means aligning with Cisco to ship on what clients want: AI-ready knowledge facilities, future-proofed workplaces, and digital resilience.
These companions didn’t simply promote know-how. They co-innovated with us, introduced collectively the complete energy of our portfolio, and helped clients notice real worth. They invested of their capabilities, grew throughout a number of Cisco architectures, and ready proactively for the Cisco 360 Associate Program launching in January.
Introducing Our 2025 International Award Winners
Our regional companions of the yr signify one of the best of what partnership appears to be like like throughout the globe:
These companions have demonstrated excellent efficiency throughout their areas, driving development and delivering buyer success at scale.
Excellence Awards
Our excellence awards acknowledge companions who’re main with particular applied sciences and capabilities:
New Award Classes for 2025
This yr, we’re introducing 4 new award classes that mirror the place the market is heading and the place we have to go collectively:
What These Winners Have in Widespread
As I have a look at this yr’s winners, a couple of themes stand out.
First, they delivered buyer outcomes that matter. These companions achieved substantial aggressive wins, demonstrated measurable ROI, and created compelling use circumstances. They grew the enterprise via year-over-year enlargement, new logos, and recurring income momentum. However extra importantly, they grew by creating worth, not simply shifting product.
Second, they embraced the complete energy of One Cisco. They’re rising throughout a number of architectures, bringing collectively networking, safety, collaboration, and observability. They perceive that the three outcomes clients want proper now are AI-ready knowledge facilities, future-proofed workplaces, and digital resilience. They usually’re delivering all three.
Third, they innovated and dedicated to the partnership. Whether or not it was creating new options, reworking their enterprise fashions, or discovering inventive methods to assist clients notice worth quicker, these companions didn’t stand nonetheless. They aligned proactively with the Cisco 360 Associate Program, invested in certifications and specializations, and developed joint gross sales engagements with us. They understood that profitable collectively requires working collectively.
What This Means for the Broader Ecosystem
If you happen to’re studying this and also you’re not on the winners’ checklist, don’t consider this as a end line. Consider it as a roadmap. These companions are displaying what’s doable if you align with the place the market goes. Right here’s what that truly appears to be like like:
Develop revolutionary options. Remodel your go-to-market technique. Discover inventive methods to assist clients notice worth quicker. Don’t simply promote what exists. Co-develop new approaches with Cisco and convey them to market.
Give attention to rising the enterprise the proper approach. Which means new logos, sure. But additionally upsell and cross-sell enlargement. Recurring income development. Shopping for program adoption. Yr-over-year momentum throughout a number of Cisco architectures. Present measurable ROI and create compelling buyer use circumstances.
Align with One Cisco. Clients don’t need level merchandise. They need built-in options that ship AI-ready knowledge facilities, future-proofed workplaces, and digital resilience. Companions who can carry collectively the complete energy of our portfolio are the companions who will win.
Decide to the partnership. Prepare for Cisco 360 Associate Program. Spend money on certifications and specializations. Construct joint gross sales engagements with us. Develop technical competence in your groups. Give us suggestions. Problem us. Assist us get higher.
The market alternative is very large. Buyer demand for AI infrastructure, safety, and digital transformation isn’t slowing down. There’s room for a lot of extra companions to attain this stage of excellence. The query is whether or not you’re keen to do the work.
Trying Forward
As we launch the Cisco 360 Associate Program in January 2026, these award winners signify the type of partnership that may outline the following decade. They’re proof that once we work collectively, once we put money into one another’s success, and once we keep centered on buyer outcomes, everyone wins.
Congratulations to all our 2025 International Award Winners. The work you’re doing issues. The purchasers you’re serving see the distinction. And Cisco is proud to companion with every of you.
Let’s hold shifting ahead collectively.
For the complete checklist of winners, together with our geo and regional award winners, go to Associate Summit 2025 Awards
Be a part of the dialog on social media utilizing #CiscoPS25 and share your congratulations with this yr’s winners.
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