I used to be in Asia on a enterprise journey again when LIT was centered on designing precision efficiency tools for athletes after I was satisfied to strive my first chilly plunge. Coming from L.A., my colleagues knew how a lot I hate the chilly and stood round laughing at me for the primary 30 seconds. The laughs died out a lot before later as a result of I ended up lasting in there for 4 minutes. After I emerged, I knew that chilly plunge was going to vary my complete life.
FROM A MENTAL RESET TO A REBRAND
As a licensed coach coming from an athletically aggressive background, I’ve at all times advocated for and appreciated how psychological well being reveals up in health. Throughout my first-ever chilly plunge expertise, the second I might really feel my physique altering, acclimating to the 37-degree water, I began to really feel very calm. That was not the norm for me at the moment. My spouse was pregnant with our first baby, we had simply moved into a brand new dwelling, and I had been touring for work loads, so loads was occurring directly.
I had extra power inside that day than I most likely had inside a yr. My readability and focus had been sharper, I not wanted caffeine to perform, my stress receded, I felt unbelievable. I knew if one thing might make me really feel reinvigorated like this, then our shoppers would really feel the identical. From the second I seen feeling “Zen-like” till i received out 4 minutes later, I knew LIT was going to be within the chilly plunge enterprise, and I used to be able to go all in.
On that aircraft experience again dwelling, I began to consider the present chilly plunge corporations in the marketplace and the way apparent it was that they’re capitalizing on the momentum of this pattern however actually don’t care whether or not they’re serving to individuals or not. We determined using our background as health trainers can be an immeasurable profit for shoppers to be taught concerning the observe of chilly plunging, and we had been all for studying about how individuals might chilly plunge and why.
As soon as I returned dwelling from that journey, we made it official to maneuver ahead with LIT as an all-in-one wellness longevity firm designing merchandise with built-in help serving to empower individuals to really feel and performance at their easiest.
MAKING COLD PLUNGES COOL AND SAUNAS HOT
We just lately moved to Utah – and it’s loads completely different than Los Angeles climate. It snows, rains, and the winds listed here are out of a film. Our aim was to make a chilly plunge sturdy sufficient to outlive in our yard. We added marine-grade metal to the interiors and exteriors and constructed insulation between these 3-inch-thick partitions in order that the water temperature stays proper the place you set it. When it’s -10 levels out right here, we need to maintain our plunge water temperature between 45-55 levels. Nonetheless, the built-in heater clearly should kick on and do some work as a result of we designed this on our private expertise. The insulated partitions are there for a motive and that’s to be very acutely aware about not having to make use of/waste extra electrical energy.
Chilly plunges have additionally by no means been cleaner. LIT’s chilly plunges are the one in the marketplace which are chemical-free. Distinctive to our plunges, we included UVC mild to kill micro organism within the water, that means no want for harsh, chemically handled water and no have to have to empty the bathtub commonly. The UVC mild cleans and filters the whole chilly plunge in underneath an hour. So, it’s secure to make use of for the following individual in lower than 10 minutes; a fantastic function for a multi-person family.
How, when, and what temperature you must chilly plunge relies on what you’re aiming to get out of your chilly plunge – muscle restoration, sustained power, focus and readability, or a digestion assist.
Now onto warmth. LIT’s sauna are designed, once more, from my spouse Taylor and my private expertise residing collectively. It’s secure to say our sauna preferences are full opposites.
Taylor likes lower-heat and infrared mode, a light-based warmth for decrease temperature classes and excellent for direct physique heating, rest and muscle restoration. I wish to sweat it out old-school model with a conventional high-heat sauna expertise. That mentioned, I wasn’t going to create two completely different saunas for our dwelling tailor-made only for us.
So, we determined to double down on that, and construct the insides with purple cedar, and a Hemlock exterior. We’ve at all times been very captivated with product design at LIT, so we wished to make aesthetically stunning chilly plunges and saunas, whereas constructing product differentiators that we’d know our shoppers can be equally captivated with.
Individuals need to do distinction remedy, and so they like the thought of it. They simply don’t know what to do, and so they need to know the right way to do it correctly to be able to get a return on funding, not one thing sitting there accumulating mud as a result of they’re intimidated by it.
I’m comfortable to share my routine with them, like how I take advantage of scorching vs chilly distinction remedy with our saunas and plunges, and any particular way of life or health questions they could have in relation to the therapies, like which to make use of first. We’re capable of tackle these kind of matters in our LIT wellness publication that goes out, which is an effective way we will present consults as health trainers on a bigger scale. You may be taught extra about LIT’s merchandise by subscribing to the publication and going to orr web site.
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