This weblog was co-written by Amit Vashi, a Presales Engineer and Resolution Architect at Tokay Networks, specializing in designing and delivering Superior Networking, Safety and Collaboration options. With a powerful deal with Cisco applied sciences, Amit has intensive expertise in routing, switching, wi-fi, cybersecurity, Meraki merchandise, and Cisco UCaaS/CCaaS. Recognized for bridging the hole between technical necessities and enterprise targets, Amit helps his shoppers ship dependable, scalable, and safe IT infrastructures.
At Cisco, we’re dedicated to empowering our companions with the instruments, sources, and help wanted to drive success. One of many methods we do that is by way of Advertising and marketing Velocitya world-class digital co-marketing expertise designed to assist our companions strengthen their go-to-market expertise, construct impactful campaigns and develop their enterprise.
As we speak, we’re thrilled to announce the winner of the primary Advertising and marketing Velocity Companion Activation Contest! This contest celebrates the creativity, ingenuity, and success of our Cisco companions all over the world, who use the Advertising and marketing Velocity digital expertise to be taught and craft progressive advertising campaigns that ship outcomes. One associate really stood out for his or her distinctive technique and flawless marketing campaign execution.
And the Advertising and marketing Velocity 2025 ‘High Activator’ award goes to… drumroll please… Tokay Networks! 🎉
Tokay Networks working intently with their Cisco Distributor Scansourceleveraged the Advertising and marketing Velocity demand technology capabilities to design and execute a high-impact marketing campaign that resonated deeply with their audience. It included a mixture of e mail outreach and net plugin activationsuccessfully capturing the eye of their clients and driving significant engagement. By specializing in Cisco’s Collaboration and Safety portfoliosthe associate was capable of show the worth the answer brings to companies of all sizes, in the end producing some spectacular outcomes.
A Nearer Have a look at the Successful Marketing campaign
How did Tokay Networks obtain outstanding success with their Cisco marketing campaign? Right here’s a fast breakdown of the important thing methods behind their achievement, together with:
- Marketing campaign Customization: Leveraging ready-to-go campaigns reminiscent of Cisco Webex Cloud Calling Reimagined and SMB Companion Marketing campaign Equipment through the use of pre-built Cisco messaging and co-brandable belongings.
- Multi-Channel Execution: Activating an e mail marketing campaign and net plugin to spice up visibility and generate demand.
- Account-Based mostly Strategy: Securely importing and focusing on a selected set of trade contacts through e mail, guaranteeing full compliance with privateness coverage rules.
- Information-Pushed Insights: Utilizing Advertising and marketing Velocity analytics capabilities to refine methods on the fly and entry marketing campaign efficiency.
The outcomes? Each advertising campaigns delivered distinctive outcomes, with the Webex Cloud Calling Reimagined emails surpassing the trade benchmark by 2.2xand the Meraki MX Safety emails (a part of the SMB Companion Marketing campaign Equipment) outperforming the benchmark by 1.8x. On the enterprise entrance, Tokay Networks skilled a outstanding 7x enhance of their gross sales pipelinepushed by their efficient use of Advertising and marketing Velocity and the help of their distributor, ScanSource.
What’s much more superb? They achieved this success without charge by totally using a few of the strongest built-in capabilities of Advertising and marketing Velocity — one of many many perks obtainable to Cisco companions.
Congratulations as soon as once more to Tokay Networks🎉for his or her excellent achievement within the Advertising and marketing Velocity Companion Activation Contest!
The Energy of Advertising and marketing Velocity
Tokay Networks’ success story is only one instance of how Cisco companions can harness the facility of Advertising and marketing Velocity to realize their advertising targets. With a variety of sources at your disposal — from professional-grade templates and co-brandable belongings to superior analytics and insights — the platform makes it simple to create and execute high-impact campaigns.
If you happen to’re not already profiting from this unbelievable useful resource, now’s the right time to get began. Go to Advertising and marketing Velocity right now to discover the campaigns, customizable templates, and insights that may make it easier to obtain your small business targets. And make sure you try the Studying part for fast entry to trainings and sources at each stage of your journey.
Keep tuned for the upcoming video sequence deep-diving into Tokay Networks’ Advertising and marketing Velocity success story and join the Advertising and marketing Velocity month-to-month publication to be taught extra!
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