- Shopper Intelligence launches APR Consciousness Month to spotlight true value of insurance coverage Instalments
- Value of dwelling pressures and rising insurance coverage premiums imply extra clients are switching to paying by instalments
Automotive and residential clients have seen important financial savings of over £100 million up to now 12 months as a consequence of reductions in the price insurers cost to pay in instalments pushed by rising competitors and regulatory stress, in response to new information from Shopper Intelligence.
Evaluation by Shopper Intelligence, which tracks shopper insurance coverage prices via its Insurance coverage Behaviour Trackerreveals the typical whole instalment value on high of paying in a lump sum has fallen considerably to 10.1% from 11.3% up to now 12 months.
Shopper Intelligence is urging shoppers and suppliers to concentrate on the Whole Instalment Value (TIC) as a substitute of APRs, which will be a lot larger. It warns that susceptible clients are notably prone to being misled.
Its Shopper Intelligence displays the reported value of insurance coverage clients pay for automotive and residential cowl, and so they observe the distinction between paying in a lump sum and instalments. Common premiums for each have began to fall not too long ago, however value rises up to now have meant tens of millions of drivers and owners have switched to instalments.
Shopper Intelligence information reveals that the variety of individuals utilizing instalments for motor insurance coverage has risen from 25% – round 7.5 million automobiles in late 2021 – to 42% – round 12.6 million automobiles by late 2024.
Residence contents and buildings insurance coverage elevated from 31%—5.8 million properties—to 46%—8.62 million properties throughout the identical interval.
Automotive insurance coverage clients now pay a median of simply 10.1% additional, down from 11.3% final 12 months. Paying by instalments saves shoppers roughly £82.4 million, or £6.54 per insured automobile yearly. Equally, residence insurance coverage instalment prices fell from 9.1% to eight.1%, leading to financial savings of practically £24 million, or roughly £2.78 per family.
UK shoppers are saving round £106.3 million per 12 months as a consequence of these modifications.
To proceed educating shoppers and insurers on instalment funds’ true prices and advantages, Shopper Intelligence has declared April as “APR Consciousness Month.” This marketing campaign goals to right widespread misconceptions round Annual Share Charges (APR) and emphasise the significance of wanting on the Whole Instalment Value (TIC) as a substitute.
Ian Hughes, CEO of Shopper Intelligence, mentioned:
“Focusing solely on APR can mislead shoppers, notably susceptible clients who rely closely on instalment funds.
“APR Consciousness Month will make clear the true prices and encourage insurers to maintain instalment prices clear and honest. With Shopper Obligation laws coming this summer time, the business and shoppers should perceive these distinctions clearly.”
All through April, Shopper Intelligence will launch a collection of insights into deposits, instalment choices, credit score availability, and total affordability. On the finish of the month, a complete report summarising key findings can be revealed.
Shoppers and insurers searching for quick insights can contact Shopper Intelligence instantly for detailed data on the place their insurance coverage instalment prices stand inside the market.
Upcoming – Whole Instalment Value Report
All through April, Shopper Intelligence will launch a collection of insights into deposits, instalment choices, credit score availability, and total affordability.
On the finish of the month, this complete report summarising key findings can be revealed.

